MAP Terms & Conditions

Stellar Biotics LLC

Minimum Advertised Price Policy/Agreement

Stellar Biotics LLC and its affiliates (“SB”), has determined that its interest and the interest of the resellers of its Products (the "Resellers)" are best served through maintaining a well regulated and fair marketplace for all Resellers. To maintain that fair marketplace, and to encourage Resellers to promote and invest in the advertising and marketing of SB products, SB has adopted this Minimum Advertised Price Policy (“MAP Policy”).  This MAP Policy’s purpose is to protect and preserve the integrity and branding of SB products throughout all channels of distribution.

SB has spent a considerable amount of time, resources and marketing efforts building a brand of strong recognition and a high perceived value. By not adhering to the established Minimum Advertised Price (MAP) a Reseller can have a dramatic effect of diminishing or detracting from the perceived value of the SB brand and its products. The internet, with its worldwide impact, has the possibility to cause great harm to any companies’ products, if they are advertised at prices that will eliminate any legitimate retail competition. Our MAP Policy is intended for consumers to purchase from other Resellers based on loyalty and customer care expectations. Therefore, if SB agrees to allow your company to sell its products, you will need to agree and abide by the following requirements and restrictions. 

This MAP Policy is not intended to alter the independent contractor relationship between SB and any Reseller nor does it confer, offer, or imply exclusive territory rights to any Reseller. 

Effective July 1, 2019, a Minimum Advertised Price (“MAP”) on all SB products (the "Covered Products") will be in effect. International accounts must reflect pricing as translated into their local currency. 


  • This MAP Policy applies to the Covered Products listed on Exhibit A, (Stellar Biotics LLC - Product Minimum Advertised Price). The MAP is established by SB and may be adjusted by SB in its sole discretion. 
  • The Minimum Advertised Price for any SB product shall not be less than the MAP as published on Exhibit A. To comply with this MAP Policy, Resellers must advertise at or above the MAP for all Covered Products. Advertising Covered Products at prices below the MAP violate the MAP Policy.
  • SB's MAP Policy is not intended to be, nor shall it be construed as an agreement to fix the minimum prices at which Resellers will sell Covered Products. Each Reseller must determine at its discretion the price at which it sells Covered Products, provided the advertised prices of Covered Products are not below the MAP.
  • The MAP Policy applies to all advertisements of Covered Products including any communication of price through any medium, including, but not limited to; flyers, brochures, posters, coupons, direct mail, inserts, newspapers, magazines, catalogs, mail order catalogs, circulars, email newsletters, email solicitations, social media sites, online advertisements, television, radio, public signage, Internet or any other method which uses the hypertext transfer protocol (“HTTP”)  or any internal link to a web-based shopping cart or similar electronic media. The MAP Policy is not applicable to any in-store advertising that is displayed only in the store and not distributed to any customer.
  • The inclusion in advertising of free or discounted products (whether made by SB or another manufacturer) with a product covered by the MAP Policy would be contrary to this policy if it has the effect of discounting the advertised price of the Covered Product below the MAP.
  • If pricing is displayed in other than a brick and mortar retail store, any strike-through or other alteration of the Minimum Advertised Price is prohibited. 
  • MAP applies only to advertised prices and does not apply to the price at which the products are actually sold or offered for sale to an individual consumer within the Reseller’s retail location or over the telephone. SB Resellers remain free to sell these products at any prices they choose.
  • MAP does not establish maximum advertised prices. All Resellers may offer SB products at any price in excess of the MAP.
  • SB MAP Policy does not in any way limit the ability of any Reseller to advertise that “they have the lowest prices” or, they “will meet or beat any competitors price”, that consumers should “call for a price” or similar phrases provided the price advertised or listed for the Covered Products is not less than MAP. 
  • Reseller agrees to hold all trademarks of SB as the property of SB and use advertising materials provided by SB in an authorized manner only.
  • Intentional or repeated failure to abide by this Policy will result in the termination of the Reseller. SB does not intend to do business with Resellers who degrade the image of SB and its products. It is SB's sole discretion whether or not to provide prior notice or issue warnings before taking any action under this Policy.
  • E-Bay and Other Auction Web Sites Policy:
  • “Buy it Now” options must be listed at a price equal to MAP or greater.
  • For auctions the reserve and/or opening bids must start at MAP without a “Buy it Now” option.
  • Best Offer auctions are prohibited.
  • SB may occasionally run a “special sale”; in such case the MAP will be the same as the sale price on those particular items and on those particular dates. SB will send out a notice in advance with details of the special.
  • From time to time, SB may permit in writing Resellers to advertise Covered Products at prices lower than the MAP. SB reserves the right to modify or suspend the MAP with respect to the affected Covered Product for a specific period of time. Examples of such events are closeouts (for products being discontinued) and blowouts (for short dated products). 
  • Selling Covered Products through Amazon and “like” ETAIL market places is allowed; however, distribution fulfillment through Amazon for non-pet Covered Products is strictly prohibited as described below in our Policy section. 


In order to establish a strong foundation for future growth and offer the best customer experience for our products on, we have entered into an exclusive distribution agreement with a partner to sell certain products on FBA (Fulfillment by Amazon). No other third parties will be authorized to sell any Product listed below on FBA in any manner. Under this agreement, you must have written permission from us to sell on Amazon via MFN (Merchant Fulfilled Network) offers at MAP. Listing our products on Amazon via FBA or SFP (Seller Fulfilled Prime) is strictly prohibited and by signing this agreement you promise that you or your affiliates/partners will not be listing product purchased from us on Amazon via FBA or SFP. Some sellers may be permitted to sell SB branded pet products on, but must have written permission from us. We will be monitoring Amazon daily for any new or existing FBA offers to ensure every seller is in compliance with our policy. Any seller found to be in violation will have their wholesale account immediately and permanently closed. Additionally, any FBA offers outside of our authorized partner found to be listed on will not have a manufacturer’s warranty (rescinded by us in this agreement) and will not match the newly updated product details page description and therefore will be promptly reported in the Amazon Brand Registry as an Intellectual Property rights violation for non-conforming products since it negatively impacts our brand and creates a safety liability for customers on Amazon.


  • Consequences for a Reseller's advertising Covered Products below MAP may include, but are not limited to; Reseller having its SB account suspended or closed immediately and indefinitely; cancellation of all pending orders placed by Reseller; refusal and rejection of new orders from Reseller; and/or cancellation and termination of any agreement Reseller has with SB. 
  • Noncompliance with this MAP Policy will have the same effect whether it is deliberate or inadvertent.
  • If a Reseller with multiple store locations violates this MAP Policy at any one store location, or on any associated website, then SB will consider this to be a violation by the Reseller for all locations and 
  • Advertising Covered Products below MAP under a different name Reseller provided to SB will result in immediate termination of Reseller's account. 
  • SB reserves the right to determine appropriate enforcement of this MAP Policy in all cases.



This MAP Policy has been established by SB to help ensure fair marketplace for all Resellers and to ensure Resellers have the incentive to invest resources into services for SB customers. This Policy is also designed to protect the reputation of SB's name and products including Del-Immune V®, an  advanced probiotic technology. Del-Immune V® has a unique manufacturing process that produces probiotic cell fragments that contain the triggers essential for activation of the immune system.

Please indicate your understanding of this Policy and your willingness to abide by its terms and conditions by signing and completing the requested information for your company and signing below.


Legal Business Name:      ____________________________________________________________


Type of business: Corporation    Partnership     LLC     Sole Proprietorship     Other


Name of the business Principal(s) (i.e. Owners, Major Stockholders, Partners):














All other DBA(s) under which business is conducted: ______________________________________________




Business Address:          ________________________________________________________________________


City/State/Zip Code:       ________________________________________________________________________


Phone: ___________________________________   Email: ____________________________________________

Disclose all registered domains that are and/or could be used to conduct commerce:





Disclose all online marketplace identification(s), and/or IDs. Please list all internet companies you sell through. Failure to divulge all internet outlets may lead to suspension of your account:




Agreed and acknowledged by:    


Principal Name, Title:      ____________________________________________


Principal Signature:          ____________________________________________


Date Signed:                   ____________________________________________


IMPORTANT: As of July 31, 2019 no shipments will be made to any Reseller, Wholesaler or Distributer without having completed this form and returning it to Stellar Biotics LLC.

Product Minimum Advertised Price (MAP)

December 11, 2020 







Del Immune V®

(per bottle)

(per bottle)

Del-Immune V® 30-25mg



Del-Immune V® 100-25mg



Del-Immune V® 1000-25mg



Del-Immune V® 60-100mg



Case of 12 - Del-Immune V ®30 Capsule bottles - 25mg



Case of 12 - Del-Immune V® 100 Capsule bottles - 25mg



Order a Case of 12 - Del-Immune V® 60 Capsule Bottle - 100 mg






DelPro™ 60 Capsule



DelPro™ 150 Capsule



Case of 12 - Delpro™ 60 Capsule Bottles



Case of 12 - Delpro™ 150 Capsule Bottles



DPS Throat Spray



DPS Throat Spray - 2.5 oz.



DPS Throat Spray - 5 oz.



Animal Products



Pet Natural Anal Gland Relief™



Pet Stress Relief™



Pet Max Immune Forte™



CBD Immune Plus™



Equine R&R™







Please return the executed copy of this agreement to:

Stellar Biotics LLC
PO Box 1162
Niwot, CO 80544
Via Fax: 303-530-0222